The Dallas Stars, once dismissed as a risky experiment in a football-first state, now stand as the model of hockey's southern surge, reshaping the NHL from Texas to Florida.
When the franchise relocated from Minnesota in 1993, many doubted whether hockey could take root in Dallas. Football was king, and the idea of fans filling an arena for hockey seemed far-fetched.
But three decades later, the Stars have not only survived, they've thrived, proving that Texas could become a true hockey hotbed.
Their 1999 Stanley Cup championship marked a turning point, transforming the team from outsiders into a cornerstone of the Texas sports landscape.
That win didn't just hang a banner in the rafters, it sparked a grassroots movement that continues to ripple through the region today.
The proof lies in the numbers. In 2005-06, there were just over 7,000 registered hockey players in Texas. Today, there are more than 17,000, including 7,200 under the age of 18, a staggering 147% increase.
This kind of growth places Texas among the fastest-growing hockey markets in the United States.
Former head coach Pete DeBoer captured the spirit of that success before leaving this offseason:
"Dallas for me is a perfect example of coming into a place and getting a foothold at the grassroots level. The amount of rinks and kids playing hockey here is way bigger than I ever anticipated."
The Stars were also early pioneers in the NHL's "Learn to Play" initiative, helping introduce thousands of children to hockey for the first time. Each player brought families to the rink, growing fandom one household at a time.
Carolina's Shane Willis explained it perfectly:
"If you can create a hockey player, you're creating three or four new fans."
Players like Seth Jones, born in Texas and inspired by Stars youth programs, embody the ripple effect of Dallas's impact. As NHL.com's Stars coverage has often noted, the franchise didn't just grow hockey in Texas - it built the foundation for the entire Sun Belt surge that later included Tampa Bay and Florida's Cup runs.
Personally, I think the Stars are the clearest proof that hockey culture can thrive anywhere when built the right way. They weren't just a southern experiment, they became the blueprint for expansion success.
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