The Vancouver Canucks are embracing change as they prepare for the 2024-25 NHL season. One of the most noticeable changes comes in the form of a brand-new centre ice logo at Rogers Arena, marking the first alteration to the ice design since the 2019-20 season. The new logo features an enlarged version of the team’s iconic Orca logo, which has been a staple of the Canucks’ branding for years.
The moment there's a chill in the air: install the ice. pic.twitter.com/DWQUvQwD8V
— Vancouver Canucks (@Canucks) August 23, 2024
As the summer comes to an end, the Canucks are gearing up for training camp, and the fresh ice is ready for action. The decision to increase the size of the Canucks logo at centre ice is part of a broader effort to refresh the team’s image and signal a new era following last season’s playoff success. The last time the Canucks made a significant change to the ice design was during their 50th anniversary season in 2019-20 when they introduced a special logo to mark the milestone.
Canucks have 50th-anniversary logo at center ice this year. (h/t Wade Heidt) pic.twitter.com/63LRZgGLlS
— Uni Watch (@UniWatch) August 19, 2019
This latest change also provides a throwback to the 2010-11 season, another memorable year for the Canucks. The centre ice logo from that season remains a fan favourite, and many are hopeful that the new design will carry the same significance as the team looks to the future.
For the 2010-11 season, the #Canucks celebrated their 40th anniversary with this commemorative logo.
This logo became the team’s center ice logo, and was also used on the game pucks. A version of the logo was also worn on the team’s throwbak uniforms.
Logo from @sportslogosnet. pic.twitter.com/tRwvT88JT8
— Vancouver Canucks History (@canucks_history) July 18, 2024
Fan reactions to the new centre ice logo have been mixed. Some fans have welcomed the bold update, appreciating the larger logo as a statement of the team’s renewed ambitions. Others, however, have expressed nostalgia for previous designs, such as the black skate and are hesitant to embrace the change. This split in opinion is not uncommon when it comes to changes in team branding, but it highlights the deep connection that fans have with the Canucks’ identity.
The new centre ice logo design is not good https://t.co/UlsgmFUmTu pic.twitter.com/E5HIR8Y7Ue
— Josh Elliott-Wolfe (@ElliottWolfeJ) August 23, 2024
This has to be the nicest center ice logo in the league right now, so unique filling out the entire circle #Canucks pic.twitter.com/SuODAmrF38
— Liam (@millerthegoat9) August 23, 2024
For those eager to see the new design in action, the first opportunity will come on September 24th, when the Canucks take on the Seattle Kraken in their pre-season opener. This game will offer fans their first look at the updated centre ice logo in a competitive setting. However, the true test will come on October 9th, when the Canucks play their home opener against the Calgary Flames. With more fans in attendance and the excitement of the regular season, the new logo will surely draw even more attention.
Whether fans ultimately embrace the change or long for the previous design, the new centre ice logo will undoubtedly be a focal point of discussion as the Canucks gear up for their latest campaign.
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