MLB’s new media deal may end up being a bad deal for consumers

How does MLB's new media deal affect baseball viewing moving forward? 

This new deal for Major League Baseball isn’t necessarily the best for consumers. Bringing three of the four major pro sports in the United States (baseball, football and basketball) under one umbrella (NBC/Peacock), Major League Baseball will now reach 42 million more people with this maneuver than it originally did. Peacock recently reached that many new subscribers this past October. 

However, with the U.S. population at 340.1 million people, that number is deceiving. Sports viewers don’t usually stream, with 17 percent of Americans not having streaming services, according to a Pew Research Center poll. 

There was a recent scandal between ESPN and YouTube TV, in which they were at odds over their deal, cutting off "Monday Night Football," college football and other sports like Formula 1 from 10 million viewers. After a two-week standoff, both sides finally agreed on a deal.

NBC/Peacock had its own standoff with the streaming platform heading into October. However, both sides agreed at the final hour. 

The costs of streaming have gone up over the years, when the point was to be cheaper than cable. With Netflix costing $25 a month (premium), Peacock costing $14 a month ($140 a year) and the ESPN app costing $30 a month ($300 per year), fans' frustrations may continue to mount as the cost to watch sports rises.