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NBPA president blasts league for gambling partnerships
Houston Rockets guard Fred VanVleet. Darren Yamashita-Imagn Images

NBPA president Fred VanVleet blasts league for gambling partnerships

How do NBA players feel about the league's deals with gambling companies? Players Association president Fred VanVleet thinks the extra money isn't worth the aggravation.

VanVleet told the New York Times that he saw "more negatives than positives" in the league's partnerships with gambling companies, which began after the Supreme Court legalized sports gambling in 2018. While players are allowed more endorsement opportunities, VanVleet thinks they're hurt more than helped.

Fred VanVleet thinks gambling revenue isn't big enough to be worthwhile

According to VanVleet, who was elected president of the Players Association last summer, the revenue the NBA gets from gambling companies represents one percent of the league's gross basketball-related revenue. That might be a surprise given the omnipresence of gambling commercials and discussions of point spreads and over-under bets during game broadcasts.

"It’s not substantial enough to make it worth any of this. For us or for the league, quite frankly," VanVleet explained.

By "all of this," VanVleet referred to the added pressure players get from unhappy gamblers. The injured Houston Rockets guard cited a viral video where Jimmy Butler of the Golden State Warriors was accosted on the street by a man who had bet on him to score 30 points, and suggested the increased attention on gambling put players at risk.

NBA players bear the brunt of gambling issues

It's easy to see the increased focus on gambling, parlays and prop bets. Search any player's name on social media after a game, and there will be a flood of posts complaining about a player falling short in some statistical category, often with an accompanying allegation that they, their coaches or the league were cheating.

It's bad for the reputation of the league, and it's bad for the reputation of players. Jontay Porter received a lifetime ban over gambling on his prop bets, while Terry Rozier and Malik Beasley have been effectively kept off the court while their own gambling accusations are being investigated.

The added attention on gambling means that any player's bad night or early departure for injury is viewed as suspicious by the gambling public. If the NBA truly is gaining a relatively small amount of revenue, the tradeoff probably isn't worth it, given that the tradeoff seems to be a large contingent of fans claiming games are rigged, evidence be damned.

The league's labor agreement runs through the 2029-30 season, so there may not be a lot VanVleet and union leadership can do. But it appears clear that just because LeBron James can do commercials for DraftKings and Giannis Antetokounmpo can invest in prediction market Kalshi, the players aren't happy about the new marriage of the NBA and gambling companies.

Sean Keane

Sean Keane is a sportswriter and a comedian based in Oakland, California, with experience covering the NBA, MLB, NFL and Ice Cube’s three-on-three basketball league, The Big 3. He’s written for Comedy Central’s “Another Period,” ESPN the Magazine, and Audible. com

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