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This one hit our IG timeline and we had to give it our full attention: Is the groundbreaking Alphanumeric brand making a comeback—this week?!

OG Alpha designer Alyasha Owerka-Moore voices the visuals here as we're taken on an audio-visual history lesson of one of skateboarding and streetwear's most important brands (check the Dunks!). Something big this way comes, this Friday. This is your heads up!

"Alphanumeric x Adapt :: “BACK TO SCHOOL” ✏️7.18.25 :: 11AM PST :: adaptclothing.com"

"Mathematics and alphabets. It's kind of how you'd describe everything in the world. The key to communication is through math and alphabets."—Alyasha Owerka-Moore

Oh man, if you had the Alphanumeric mixtapes back in the day! They were incredible!

We recently tapped Alyasha to tell some of his seminal Brooklyn Banks stories from the 80s and 90s. It's a great mini-podcast. Give it a listen/watch:

Tune into adaptclothing.com this Friday at 11 a.m. PST and see what they've been cooking up. 

Another big drop is going down this Friday...

This article first appeared on TransWorld Skateboarding and was syndicated with permission.

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