"POP" a full length skateboard video by Pop Trading Company, Out this Friday

Originally posted on TransWorld SKATEboarding
By Blair Alley | Last updated Aug 12, 2024 9:25 AM ET

After a long road of global anticipation and more than 30 premieres around the world, Pop Trading Co. has just announced that its first full-length skateboard video, POP, is going to be released online this Friday, August 16 on poptradingcompany.com

The video directed by Jan Maarten Sneep and Patrick Louwerse features the skateboarding of Pascal Moelaert, Billy Hoogendijk, Rob Maatman, Tomas de Keulenaer, Yeelen Moens, Emile de Vos, King van den Ban, Issey Kumatani, Jaïr Gravenberch, Jérôme Sossou, Logan Da Silva Ortiz, Alex Raeymaekers, Noah Bunink, Mats Edel, Hugo Snelooper, Laura van der Velden, Willem van Dijk, Bastiaan van Zadelhoff and Jeff van der Veken with additional filming by Arthur Le Duc.

There's not much revealed in the trailer below, but if you're familiar with Pop's video output, it's sure to be a banger:

"This project is a labour of love for skateboarding. With over three years of material, an amazing soundtrack, and our riders pouring their all into this project. We hope you will take the time to watch it and experience it in full."