San Diego's Most Iconic Skateshop: Pacific Drive

Originally posted on TransWorld SKATEboarding
By Blair Alley | Last updated Feb 15, 2025 11:47 AM ET

It's Skateshop Day! Ask not what a skateshop can do for you, but what can you do for your local skateshop? If you're ever in San Diego, a stop by the beachside garage of Pacific Drive is a must. Say what up to Jim, Alex, Truman or whoever might be working.

Recently to celebrate the rerelease of his etnies "23" pro model shoe, Sal Barbier stopped by his old stomping grounds in Pacific Beach to say hi to owner Jim Ruonala and check in on the famous shop. Check it out and always support your local skateshop!

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"Shout out to all the skate shops that have been at it forever. It’s not easy.” -Jim Ruonala, owner Pacific Drive.

The Sal 23 X Skate Shop Day colorway is available at select shops around the world on Saturday, February 15th.This colorway is inspired by Pacific Drive in San Diego. It was Sal’s first sponsor when he moved from Louisiana to California in 1989. The Sal 23 first came out in 1994.

This article first appeared on TransWorld Skateboarding and was syndicated with permission.

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