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When it comes to graphics, Sci-Fi Fantasy has never really played by the rules, and that's been one of my favorite things about the brand from the start. And their upcoming board drop proves it once again.

Hitting shops and the Sci-Fi site Friday, August 22, the new series provides their signature blend of straight-up randomness and if-you-know-you-know creativity, which is always a breath of fresh air on any skateshop board wall.

Honestly, besides their standard logo boards, I feel like I've never been cool enough to understand Sci-Fi graphics, and I wouldn't have it any other way. A lot of brands hit us with some pretty unusual graphics these days, to be fair, but not all of them make it work, you know? Sci-Fi has made it work since day one, though, and they're always keeping us on our toes.

With the one and only Jerry Hsu steering the ship, Sci-Fi continues to carve out its own lane by refusing to blend in. Again, their boards are always unconventional, imaginative, and refreshingly unpredictable, and in a world of so much sameness, it's easy to get on board.

Hang one on the wall, add one to your quiver, or just support the unique creative direction the brand has always put out—whatever! This drop feels like another instant classic either way.

I mean, let's be real—their name alone speaks volumes. Sci-Fi Fantasy. If you would've told me I'd be backing a brand called Sci-Fi Fantasy 20 years ago, I don't know if I would've believed you. But here we are.

The best part is, the drop comes with Sci-Fi's latest video, ENDLESS BEAUTY. Peep the trailer below and set your alarms for Friday.

This article first appeared on TransWorld Skateboarding and was syndicated with permission.

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