Snowsports collaborations are a dime a dozen.
Atomic and the Grateful Dead. Spyder and Supreme. The North Face and Gucci.
The thinking, it seems, is that leveraging the power of two brands simultaneously can move products even faster.
Usually, these partnerships make sense. Gucci isn’t too far from the world of outdoor sports, at least if you take luxury private ski resorts into account. Ski towns teem with Grateful Dead fans who wouldn't mind having Stealie on their top sheets. Spyder and Supreme both make clothing.
The snowboard outerwear company Airblaster, however, recently decided to turn this paradigm on its head, teaming up with an unexpected partner that's more of a reach: Honey Bucket. Yes, those are the guys known for their portable toilets seen at construction sites and other venues across the U.S.
While Airblaster might not market to skiers, we thought this collaboration was too absurd to ignore.
Together with Honey Bucket, Airblaster launched a line of outerwear, including two pairs of pants, two jackets, a shirt, a hat, and a Ninja suit.
The collaboration, as Airblaster wisely clarified on its website, is not a gag. You can buy the gear right now.
It could also provide a blueprint for some hilarious and confounding imitations that distort the ski brand collaboration paradigm.
Let’s get weird. It's 2025, after all. Blue Gatorade skis, anyone? How about a pink Arc’Teryx jacket with “Benadryl” emblazoned on the back in big letters? A tiny Subway logo might look nice on a tech binding heel piece.
Honey Bucket and Airblaster joined forces through a shared connection.
As our friends at SNOWBOARDER report, filmmaker and producer Jake Price shot the snowboard video DECEMBER back in 2003 alongside Airblaster co-founder Travis Parker.
But Price isn’t just a filmer. He’s also the son of Craig Price, who, according to Airblaster, was a “legendary expansionist of the Honey Bucket empire.”
So, when Airblaster was searching for a new outerwear line that might turn heads, it gave the Prices and Honey Bucket a call.
Beyond that, Airblaster noted that concisely paraphrasing the roots of its Honey Bucket collaboration isn’t easy.
So, the company suggested that if you buy some Honey Bucket Airblaster gear and can’t explain where it came from, you should do the following: “Just shake your head and say, ‘This? It's just some future classic style god type stuff. I’m not sure you’d understand.’ Then blast some air.”
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