Initial Release From Zeb Powell’s Burton Collection Now Available

Originally posted on SNOWBOARDER | By Josh Sullivan | Last updated Jul 15, 2026 1:57 PM ET

Before Zeb Powell made Denver his home base, the rider famously traveled with what seemed like an entire closet’s worth of clothes.

Now, you can buy a few pieces of that wardrobe.

Burton Snowboards has released the first few pieces of Zeb’s signature softgoods collection into the wild. Jerseys, t-shirts, and shorts are available to purchase at local retailers.

Here’s a short list of places you can find them:

Recess – Boone, North Carolina
Zombie Board Shop - Burnsville, Minnesota
People Skate Shop - Keego Harbor, Michigan
Les Moise - Brookfield, Wisconsin
Central Boardshop - Wausau, Wisconsin
Splinters Boardshop – Warren, Vermont
Alpine Ski Shop – Fairfax, Virginia
Board of Provo – Provo, Utah
Radio Board Shop – Aspen, Colorado
The Source Skate and Snow – Canada
Empire – Montreal, Quebec
Burton Stores at Stratton and Park City.

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“Zeb’s been in the lab cooking up something special for y’all,” an Instagram post says. “The first load of laundry from Zeb Powell’s closet is available now.”

Powell rocked ThirtyTwo outerwear in years’ past and worked similarly with the team on a signature line of mittens, jackets, hats, and shirts. He still rides ThirtyTwo boots and had his first signature pro boot debut last fall.

Powell officially announced his signing with Jordan Brand on April 3, 2025. He teased the partnership for months leading up to the official announcement, first donning the Jumpman logo stickers on his snowboards during the X Games, then eventually rocking a chain with the same logo at the Red Bull Heavy Metal contest in Boston. It’s a brand deal unprecedented in snowboarding. And while we don’t know exactly what kind of products are coming out of it, it’s something to keep your eyes on for sure.

I hate to burst your summer-loving bubble, but autumn will be here before we know it. That means information about products, news about riders signing with brands, and video project drops will be trickling through before we know it. And if you’re still riding your board with any regularity at Copper, Big Snow American Dream in New Jersey, or on a continent that isn’t North America, then you’re going to want to go ahead and cop some of these pieces sooner than later.

Powell is a founding member of the X Games League, which is set to host its first draft in September 2026.

This article first appeared on SNOWBOARDER and was syndicated with permission.

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