It's Armada Has Entered the Snowboard Space

The worst kept secret in snowboarding is now officially out in the open.

Armada is making snowboards. Boots and bindings, too.

Trevor Brady broke the news on the latest episode of The Bomb Hole Group Chat, which aired October 15, 2026. Host Chris Grenier asked the panel to reveal their job titles to the audience, and Brady led it off.

“I am the global sales manager for Armada Snowboards,” he said.

Armada was established in 2002 by a group of skiers that includes JP Auclair and Tanner Hall. In 2006, Hall won several X Games medals on the skis, and two years later, Armada launched an outerwear collection. It was acquired by Amer Sports in 2017, the same brand that owns Salomon, Arc’Teryx, Atomic, and baseball brands Wilson and Louisville Slugger.

Later on in the show, the audience got the full story. Armada will make snowboards, boots, and bindings, as well as the outerwear it already makes. Products will debut in the fall of 2026. It has enlisted its team to help them engineer products from the ground up, involving them in the product development process from day one, as opposed to having them work with an already-existing board shape or binding.

“I’m going to leave a little bit under wraps because we're going to be launching this thing in due time, but yeah, basically it's been a dream of the brand since the brand's inception to make snowboards as well as skis,” Brady said. “But the only way that they were going to do it is if they could do it the right way and have this be a brand that's good and gives back to snowboarding.”

You can watch the full episode below.