If you’re a member of any snowboard-related Facebook group, you’ve heard the name. CLEW bindings. Some people love them. Some people hate them.
So what the heck are they?
Fear not. Snowboarder is here to explain what they are, why people hate on them, and what the future of the technology looks like. Giddy up, partner. We’re bout to get into the only pair of snowboard bindings that come with a free pair of spurs. Now you can really blend in at Jackson Hole’s Million Dollar Cowboy.
Back in 1995, K2 launched a boots and binding system that looked like it would change the game. Dubbed the Clicker, the revolutionary product offered the feel of traditional snowboard bindings with the ease of a step-in system that was more similar to ski bindings. The goal was to shorten the process of strapping into your snowboard.
It was a great start, but the technology was flawed.
K2 has totally redesigned the Clicker, and Burton has also joined the game with its StepOn bindings. These easy-entry binding systems can be especially valuable for children or older riders, riders who require adaptability or accessibility, and beginners. They’re also controversial among the core community, who typically insists that it isn’t hard to bend over and strap into their board the traditional way.
Though they’ve gained popularity, the competitive circuit is still resistant to the easy-entry binding model. (Nidecker’s FASE binding is changing that, as Ståle Sandbech just won Natural Selection Tour on a FASE binding, but that is a story for another time.)
Now, here’s where CLEW comes in. The brand’s founders - Johannes Weckerle, Matthias Albrecht, Jakob Schneider, and Jan Mewis – wanted to save themselves the “hassle” of buckling and unbuckling, and said that there was no step-in binding that met their expectations. They also wanted the option to pick and choose whatever boot they liked, which for a while, has become a draw-back of the StepOns and Clickers: until recently, there have been very few options for what type of boot a rider can use.
The bindings are compatible with all of the typical mounting systems, like 4x4, 4x2, and the channel. The company also sells a 3-point screw mounting disc for riders using older boards. The binding is made from TPU, EVA, and PA6-I, along with fiberglass, aluminum, and stainless steel. Each pair of bindings comes with a 2-year warranty. Once again, the biggest marketing point for most riders is that they’re compatible with any snowboard boot.
When they work the way they’re intended to, step-in bindings make life easier. The CLEW is no exception to this rule. Supporters on Reddit and Facebook like the ease of entry. The biggest selling point, though, is the use of your own boots. Snowboard boots can make or break a good day on the mountain. If you buy into the K2 Clicker system, you can only use K2 boots. If you buy into Burton’s StepOns, you can only buy DC, Burton, or Nitro boots. The purchase of CLEWS means not having to break in another pair, either. The ratchets are also smooth.
Oh boy. Where do we begin? The TL;DR of it? Many have classified these bindings as rental-level quality with a $500 price tag. As Avran Lefeber points out in his review for the YouTube channel The Angry Snowboarder, the quality of the materials on the binding’s toe ramp is the same as Rossignol, Salomon, and other companies use on their rental bindings. The same review says that the straps are of a similar rental quality as well.
Since the bindings are not designed as one cohesive piece of hardware, but rather, two pieces that coexist, the bindings are extremely stiff. For many people, that’s not a negative. For some, that means it’s going to be extremely hard to pop off of your snowboard for any sort of tricks.
There’s not a lot of on-the-go custom adjustability. If a buckle or a strap falters, you can head down to the shop at whatever ski area you’re at, and find a piece of hardware to replace it. With CLEW, you’ll have to pre-purchase parts from their website, or hope that you live nearby a CLEW retailer.
Engineers work extremely hard to design the most perfect snowboard boot. Those boots should be able to do three things:
1. Provide support to a rider while riding
2. Provide traction to a snowboarder while hiking
3. Provide a somewhat pleasant walking experience in the lodge, bar, bathroom, and parking lot.
The traction pad that CLEW bindings is working against numbers 2 and 3.
For starters, snowboarding is resistant to change. Despite the thousands of people who have tried StepOns, the core has still resisted them. Let’s acknowledge that right out of the gate.
The look is kooky. No other skier or snowboarder has to bring a piece of their binding into the bathroom with them.
Lastly, and most importantly, this is my own personal opinion, but it’s one I’ve heard echoed throughout the snowboard community— Snowboarding is a delicate ecosystem. If CLEW wants to be a part of it, there are dues that must be paid.
I have never seen the CLEW logo attached to a local rail jam flyer. I’ve never seen CLEW sponsor a professional snowboarder’s video project. I have never seen a CLEW advertisement in a snowboard magazine.
We in the snowboarding community can only uphold that ecosystem by supporting each other. I have yet to see a snowboarder who isn’t also an influencer be sponsored by CLEW, and paying influencers to ride your product isn’t a sponsorship, it’s a marketing strategy.
With that being said, it's not just that CLEW's bindings are $500. Much of the company's products on its website feel gimmicky. Baseball hats cost $50, and hoodies cost $140. There is a $650 snowboard for sale on its website. For reference, a Lib Tech Orca costs $700 full price. A Salomon Huck Knife costs $530. A Burton Blossom costs $560. All of these boards are used by the best riders in the world, in contests like Natural Selection, the X Games, and yes, the Olympics.
I've never once seen a CLEW atop a podium.
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