Chelsea played without a front-of-shirt sponsor at the Club World Cup. IMAGO / NurPhoto

Chelsea front-of-shirt sponsor latest: When will the Blues announce agreement?

Originally posted on Absolute Chelsea on SI
By Matt Debono | Last updated Aug 1, 2025 7:00 PM ET

Chelsea are still yet to confirm who their front-of-shirt sponsor will be for the upcoming 2025/26 campaign.

Enzo Maresca's side played the majority of the 2024/25 campaign without a front-of-shirt sponsor.

Heading into the final weeks of the season, a deal was struck with Dubai-based property development company DAMAC Properties, who featured on the club's tops, including for the Conference League final against Real Betis.

However, the club always had its sights set on a long-term agreement and remained firm in its valuation of one of its most lucrative revenue streams, excluding TV rights.

Last season, Chelsea had opportunities to agree a deal, but without Champions League football, the offers fell short of their long-term valuation.

Having held out, Chelsea’s successful campaign - culminating in Champions League qualification - now puts them in a stronger position to command a higher fee.

With the season fast-approaching, Chelsea will be looking to swiftly conclude negotiations to finalise their next agreement.

Here are the latest developments in Chelsea's search for a new front-of-shirt sponsor.

What companies are Chelsea in talks with for the front-of-shirt sponsorship?

Matt Law reports Chelsea are in talks with seven to 10 big companies over a long-term front-of-shirt sponsorship.

How much are Chelsea looking to earn in the front-of-shirt sponsorship agreement?

Chelsea are hoping to agree a £60m-a-year agreement.

When will Chelsea announce the front-of-shirt sponsorship agreement?

As reported by the Daily Telegraph, the expectation is that a deal will be signed in time to have the company's logo on the club’s shirts at some point during the forthcoming season

This article first appeared on Absolute Chelsea on SI and was syndicated with permission.

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