'Continue to exploit'- Finance expert urges Tottenham to continue transfer trend for more revenue

There is no surprise that the North London club needs to generate revenue after enduring a disastrous campaign. Spurs have always been a step ahead of other clubs in regards to financials as Daniel Levy manages to find a way to generate fuds through ‘off-the-pitch’ antics. It is believed that this year will not be any different.

Dan Plumley believes Tottenham will keep the financial benefits in mind while signing players

Tottenham legend Heung-Min Son’s impact has been massive for the club in more ways than one. The South Korean led the club to its first silverware in 17 years this season. But that is not the only reason why the 32-year-old is considered so valuable by the Lilywhites. Due to his connections with South Asia, the Spurs winger has also brought in high revenues through shirt sales and fan following across the world.

Now, finance expert Dan Plumley has urged Tottenham to continue this transfer trend going forward. Speaking to Tottenham News, Plumley said,

“We’ve seen some clubs use that as a deliberate strategy, signing players from various markets and territories with the expectation and the solid working assumption that fans from that country are going to follow that player, and what you can leverage there by putting them in front of commercial partners.”

The finance expert added,

“Selling shirts and merchandise is a big thing, and it’s absolutely something that clubs target, and you can see in those two examples there, the success. That Asian market will continue to offer roots like this, because their club game is not as strong as the European game, and a lot of those fans will look to follow players as much as they follow clubs; there’s not that tribalism in English football. It’s a market that clubs can continue to exploit.”

Dan Plumley suggests that clubs have always taken advantage of various markets and territories by signing players from other countries. The finance expert adds that many clubs rely on these players for generating revenue through their fan following and shirt sales. Tottenham have also taken advantage of that by bringing in numerous South Asian commercial partners due to the massive fan-following of Heung-Min Son.

Now, the Lilywhites should continue that trend going forward as generating funds throughout the year has become tough for the English clubs. Signing Heung-Min Son was a masterstroke by Tottenham for various reasons. The South Korea international helped Spurs bring in revenue throughout his time at N17. Now it looks like the 32-year-old is heading for pastures new in the summer, but his contributions to the North London club will remain forever.