Liverpool v Man City estimated to have trumped Super Bowl 60 viewing figures

According to reports shared via USA Network h/t Deadline Day Live, the Liverpool v Manchester City game attracted an estimated 700 million to 750 million viewers worldwide, vastly higher than the approximately 220 million estimated global viewers for Super Bowl 60.

Those numbers reflect the sheer breadth of football’s audience. While the Super Bowl remains a major broadcast event, especially within the United States.

The Premier League attracts millions of viewers across multiple continents every week, giving even regular matches the potential to rack up enormous global audiences.

The match in question was not a final or title decider but a midseason fixture between two of Europe’s biggest clubs, showing how routine fixtures can still generate massive interest when teams with global fan bases meet.

Football’s worldwide distribution deals and the sport’s deeply rooted presence in Europe, Africa, Asia, and South America help explain why those figures can soar so high.

Even ordinary football games can dwarf NFL viewership globally

Football’s global fan base is unmatched by most sports, including American football. Whereas the Super Bowl’s viewership is heavily concentrated in the United States, where it routinely tops 100 million viewers on domestic broadcast alone, global audiences tend to be more modest.

Even with international streaming and broadcast, global reach estimates for the NFL’s biggest game rarely approach those of top football fixtures.

By contrast, football fixtures, including league games, continental tournament matches and finals, regularly attract hundreds of millions of viewers worldwide without the need for elaborate halftime shows or massive commercial build-ups.

This is why comparisons between the sports often focus less on single events and more on ecosystem scale.

Football’s every weekend rhythm, global broadcast rights, and multibillion-strong fan base mean its viewing figures cumulatively exceed those of the NFL and other major sports leagues over the course of a season.