Mariana Bazo/Getty Images

Major Lionel Messi, Inter Miami Announcement Arrives on Tuesday

Originally posted on Athlon Sports
By Manuel Meza Cienfuegos | Last updated Feb 17, 2026 9:01 PM ET

Since Lionel Messi landed at Inter Miami, he has not only changed the history of soccer in the United States but also ignited a wave of inspiration that has extended beyond the fields.

Adidas, aware of the Argentine star's influence, began launching collections of cleats and apparel that showcased the spirit of his new club, imprinting the energy and vibe of Miami on the designs.

Each launch has been more than a product; it is a tribute to the city that has now welcomed the 2022 World Cup champion, with the 2026 World Cup very close. Messi and the German brand join forces again to present a new special edition. An edition that not only dresses the players but tells a story with a fresh and striking design.

Lionel Messi #10 of Inter Miami CF during warmups before the soccer game between the Atlanta United FC and the Inter Miami CF on March 16, 2025, at the Mercedes-Benz Stadium in Atlanta, Georgia. Photo by David J. Griffin/Icon Sportswire via Getty Images

Lionel Messi and Adidas Drop ‘Aurora Radiante’ Collection for Inter Miami

Adidas has created a collection of products with colors inspired by Miami and its surroundings. First came the X Crazyfast "Bienvenido a Miami" in October 2023. Then, the F50 "La Vida Tropical" in 2025, celebrating the evolution of the Argentine star in MLS, where Messi achieved the long-sought 2025-26 league championship.

locked in, glowing different.

introducing the Lionel Messi Aurora Radiante Pack, available now. pic.twitter.com/ghVLwR1AxU
— adidas Football (@adidasfootball) February 17, 2026

Now with the 'Aurora Radiante' collection, the Argentine star, together with Adidas, once again disrupts the collectibles and sports merchandise market.

The F50 Messi 'Aurora Radiante' collection will be inspired by Miami's characteristic pastel pinks, aquamarines and vibrant tropical tones. The cleats, accompanied by those shades and the classic lines of the F50 model, have received strong support from followers of the former Barcelona player and Argentina national team captain.

With the launch of the products, Messi posted a series of photos on social media showing him using the new products. In another image, Argentina's No. 10 appears accompanied by his children and his wife, all wearing products from the new German brand collection.

Messi en su ig pic.twitter.com/zVVKfPFCoE
— Som I Serem FCB (@Somhiseremfcb) February 17, 2026

Since his arrival at Inter Miami, the club's revenue has quadrupled, rising from $56 million in 2022 to approximately $200 million in the 2025-26 season. This boost generated by Messi has led the South Florida club to the top of Major League Soccer team valuations, according to Forbes.

Inter Miami is currently worth $1.35 billion, making it the most valuable franchise in MLS and surpassing LAFC for the first time, which held the top spot for the last three years.

This article first appeared on Athlon Sports and was syndicated with permission.

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