Mikel Arteta gets a new role apart from being Arsenal’s manager

Mikel Arteta has taken on a new professional responsibility in addition to his role as Arsenal manager, having been appointed as the global ambassador and director of performance at Under Armour. The position will see him represent and work closely with one of the leading sportswear companies in the world, a brand that operates across multiple fronts in the global sporting market.

Under Armour has identified Arteta as a fitting figure to represent them, both for his background as a former player and for his achievements as a manager. The Spaniard’s time at Arsenal has been marked by a clear cultural shift within the club, with his methods and leadership widely praised. His influence has extended beyond the pitch, making him an appealing choice for high-profile partnerships.

The appeal of Arteta to major brands

Since taking charge at Arsenal, Arteta has guided the club through a period of significant improvement, turning them into one of the most competitive teams in the Premier League. This transformation has brought considerable attention to both him and the squad, making him one of the most recognisable figures in football management today.

Brands such as Under Armour place great value on this type of visibility and influence. Arteta’s experience as a player and his track record as a manager position him well to contribute to the company’s aims. The collaboration is also expected to highlight his interest in the development of younger athletes, an area that aligns with both his footballing philosophy and the brand’s stated mission.