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Report – Inter Milan Brand Value Increases While Juventus Takes A Tumble

Originally posted on SempreInter.com  |  By Toni Weeler  |  Last updated Aug 14, 2025 8:43 AM ET

Inter Milan have seen their brand value increase in the last year, whilst that of Juventus has declined significantly.

This according to today’s print edition of Milan-based newspaper Gazzetta dello Sport, via FCInterNews. They also report that AC Milan’s brand value has been stable.

Brand Finance has just released a new report on the brand values of European clubs.

In Serie A, Juventus are still the team with the highest brand value. They have a brand value of €505 million.

However, there is a caveat there. The Bianconeri’s brand value has declined by 13% in the last twelve months.

Meanwhile, for Inter Milan the picture is much more positive.

Inter Brand Value Increases By 5% – Juventus Declines By 13%

As the Gazzetta dello Sport note, Brand Finance assess Inter’s brand value at €479 million.

That is an increase of 5% from last year.

Meanwhile, AC Milan’s brand value has remained stable at €401 million.

Furthermore, the Gazzetta note, Brand Finance assess Real Madrid as having the highest brand value in Europe – €1.9 million, an increase of 14%.

Meanwhile, Barcelona come in second with a brand value of €1.7 million. That is an increase of 11%.

This article first appeared on SempreInter.com and was syndicated with permission.

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