The impact of the clash with "the Don"!
The crisis between Cristiano Ronaldo and the Portugal national team has triggered a digital earthquake in the accounts of the Portuguese Football Federation and coach Jorge Jesus, despite a 4-2 win over Denmark in the UEFA Nations League.
It all erupted at the Copenhagen camp. Ronaldo announced his departure, hinting that Jesus had not kept his promises over an agreement regarding his participation against Norway and Denmark.
Portuguese newspaper "A Bola" said that "Ronaldo's decision translated into unprecedented bleeding in the accounts of both the Portugal national team and Jesus on social media platforms.
Lisbon "woke up" after Ronaldo's exit to banners backing him and attacking Jesus, planted near the capital's airport, a show of mounting public anger, the paper reported. It stated: "The Portugal national team's platforms recorded the loss of around two million followers since the crisis erupted. The digital bleeding peaked on Thursday, the day of the match against Denmark, when around one million users decided within just 24 hours to stop following the national team's official channels, turning a day of sporting victory into a nightmare in managing image and reputation."
It continued: "The head coach also was not spared from the impact of the controversy, as Jorge Jesus personally felt the wave of protest from Ronaldo's fans, recording a drop approaching 100,000 followers on his personal platforms." A Bola commented: "This phenomenon reflects the extent of the disconnect between a large segment of the fans and the structure led by the coach, who had already been the target of jeering chants when leaving the hotel and after a quick interview at the Parken Stadium."
It affirmed: "Cristiano Ronaldo's personal brand remains immune to erosion, and continues to show its global strength. Despite his decision in Copenhagen and his urgent return to Madrid, the Portuguese star recorded a hugely positive balance in his follower count, bolstering his standing as he remains the most influential figure in world sport on social media platforms."
The paper concluded: "This demonstrated the immediate shift of loyalty on the part of millions of fans, who chose to support the player at the expense of the Portugal national team and the head coach."
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