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Ruben Amorim’s £129m Sporting success gives Ineos confidence at Manchester United
Photo by James Gill – Danehouse/Getty Images

Ruben Amorim is feeling the heat at Manchester United, but Sir Jim Ratcliffe has come out in his support.

The season hasn’t started well, with United sitting 10th in the Premier League after seven matches.

Ratcliffe has dismissed rumours of Amorim being sacked, stating his intention to give the Portuguese manager three years to turn things around.

While Amorim’s first year didn’t go as planned, fans are still behind him – though that support may not last if results don’t pick up soon.

Fans want to see improvement on the pitch, but Ineos and Ratcliffe are equally focused on boosting commercial performance off it.

Ratcliffe’s commercial push hits snag with Manchester United members board

Sir Jim Ratcliffe isn’t shy about wanting to boost Manchester United’s financial numbers. But standing in his way is a nine-member board tasked with keeping the club connected to its local roots and history. That board has already turned down one of Ineos’ big commercial plans: moving some training sessions from Carrington to a new office space set up by Ineos in London.

The members board made their stance clear: Carrington is Manchester United’s training ground and will stay that way. They agreed only three business meetings can be held at the new office each month. There was also pushback against other changes proposed by Ineos, including the switch of media days from Wednesday mornings to Fridays.

The current schedule had been working well for Amorim’s coaching team and players, so any shift risked causing disruption just before matches. Other proposals like team breakfasts before afternoon games were also rejected.

The most significant change approved so far is a £1billion rebuild of Old Trafford, expected to be completed by 2030/31. However, every step must get clearance from both Sir Jim Ratcliffe and CEO Omar Berrada before moving forward with construction companies bidding for contracts this summer.

Ruben Amorim oversaw a financial turnaround at Sporting

Since the Ineos takeover, United’s financial stability has been under the spotlight. The changes made have included significant job reductions and unpopular increases in ticket prices.

The club’s latest financial report showed revenues of £667m, and Ineos responded by rolling out ‘Project 90’, an initiative designed to add £90m to the balance sheet each year.


Photo by Jan Kruger/Getty Images

If Ruben Amorim’s track record at Sporting is any indication, there could be reason to believe things will improve both on and off the pitch.

Amorim stepped into a struggling club and led them to their first league title in nearly two decades. Under his leadership, Sporting became a regular Champions League presence and one of Portugal’s top sides.

The Swiss Ramble highlighted that Sporting saw substantial revenue growth during Amorim’s tenure, driven by improved performances on the pitch.

In their final accounts before Amorim left – covering the 2024/25 season – Sporting reported record revenue of £129 million (€148m). It was another sign of how much progress had been made during his time there.

Ruben Amorim’s youth development will help Man Utd

Sporting didn’t just see a boost in revenue from results under Ruben Amorim. His knack for turning young talent into valuable assets played a major part as well.

Player sales are a big part of Sporting’s business model, and Amorim oversaw the rise of several future stars before they were sold for significant sums – including Viktor Gyokeres, Geovany Quenda, Manuel Ugarte and Matheus Nunes.

Even though his first season at Old Trafford wasn’t particularly strong, there have already been signs of progress from players like Leny Yoro and Amad Diallo.

Historically, United haven’t matched their Premier League rivals when it comes to player sales. But with Amorim’s background in youth development, there’s reason to believe he could help the club get more value out of their academy system – both on the pitch and in the transfer market.

This article first appeared on HITC and was syndicated with permission.

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