The Athletic provide major Chelsea front of shirt sponsor update

Chelsea have agreed a new shirt sleeve sponsorship deal with FPT corporation for the rest of the current season, and are in the closing stages of finding a front of shirt sponsor according to The Athletic.

This is now the third consecutive season the Blues have started without a front of shirt sponsor, and it’s believed Chelsea are looking for a deal worth around £60m per season. 

The Blues have had a number of short terms deals with Infinite Athlete the sponsor for part of the 2023/2024 campaign, whilst property company Damac featured on the shirt for a handful of games at the backend of last season.

Chelsea in closing stages of new front of shirt sponsor

Chelsea’s lack of shirt sponsor has puzzled fans given the Blues are back in the Champions League and won the Club World Cup, meaning they are much more attractive to potential sponsors.

The Blues are said to have been in conversations with a number of suitors from both America and the Middle East.