Tottenham’s social media shaming is gathering pace

Originally posted on the Boy Hotspur | By The Boy | Last updated Mar 27, 2026 1:06 PM ET

Tottenham Hotspur’s fortunes on the pitch are one thing, but big businesses have brutally trolled the football club via social media shaming. Most recently, by Dublin Airport, of all people.

They shared a short video of one of their airport lifts. When the doors close, and it starts moving, the automated voice announces:

“Going down.”

The caption read: “Dublin Airport would like to apologise to any Spurs fans using our lifts. It’s unintentional. Honest. ”

This was a clear jab at Spurs’ poor form at the time — they were struggling near the bottom of the Premier League table, with a long winless run in the league and fears of relegation (hence the “going down” pun). The post racked up hundreds of thousands of views, thousands of likes, and plenty of replies from amused (and annoyed) football fans.

Dublin Airport has a reputation for sharp, football-related banter on social media (they’ve targeted other clubs like Arsenal, Man United, and Rangers too), and their admin clearly knows how to time posts when a team is suffering. Other examples are available.

Domino’s Pizza

Domino’s UK has made a habit of roasting Spurs over their trophy drought and winless streaks. In one of the most recent and viral examples (March 2026), during Spurs’ long domestic winless run in the 2025/26 Premier League season (sitting uncomfortably close to the relegation zone, with their last league win back in December 2025), Domino’s posted: “We’ve delivered 88,989,898 pizzas since Spurs last won a game.”

This quickly racked up massive views and replies. Domino’s has made similar jabs before, such as blaming pizza delays on “flooding caused by the tears of Spurs fans” after a bad result, or putting up billboards outside the Tottenham Hotspur Stadium counting pizzas delivered since Spurs’ last trophy (2008). They’re known for leaning into football banter, and Spurs are an easy (and recurring) punchline.

Dulux Paint

Back in 2021, when Dulux was an official sponsor of Tottenham, the paint brand still couldn’t resist trolling them on Twitter. They posted jokes about Spurs’ “unused trophy cabinet” and suggested their famous Dulux dog mascot would do a better job than the team’s centre-backs at defending. It was seen as particularly cheeky (or tone-deaf) coming from a sponsor, and it drew plenty of backlash mixed with laughs.

Paddy Power

The betting brand Paddy Power often pokes fun at clubs, including Tottenham. One post highlighted how even Spurs’ own advertising hoardings seemed to be “taking the p*** out of them” in a humorous context. They’ve also run broader campaigns and ads that include Spurs in the banter (e.g., festive ads mocking trophy droughts for both Arsenal and Tottenham).

Other brands occasionally pile on when Spurs are struggling, but Domino’s stands out as one of the most consistent and savage. Spurs fans have even called for boycotts of certain companies (like Domino’s and Dulux) for scoring “viral points” at their expense.

This article first appeared on the Boy Hotspur and was syndicated with permission.

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