
Manchester United’s global profile continues to grow, both on and off the pitch, as clubs increasingly explore ways to monetise their rich histories.
Streaming platforms and production companies are now vying to create content that blends sports, drama, and real-life stories, with audiences eager for behind-the-scenes insight into elite football.
Fans have shown a strong appetite for documentaries, series, and dramatised retellings that combine nostalgia with cinematic storytelling, pushing clubs to consider innovative partnerships.
Hollywood and UK television writers are paying close attention, looking to capture the drama, tension, and triumphs of football history while appealing to both hardcore supporters and casual viewers.
Manchester United are now set to become part of that trend, with plans emerging for a major production that could rival some of the biggest series in recent years.
The club has agreed a deal with North American production company Lionsgate to create a dramatised retelling of its storied history, as reported by The Athletic.
The project is still in development and has not yet been written or sold to a streaming platform, but the concept is reportedly similar in style to The Crown, Netflix’s six-season chronicling of Queen Elizabeth II’s life.
Lionsgate, known for blockbuster franchises such as The Hunger Games, John Wick, and Twilight, has experience with sports-themed productions including Warrior (2011) and Draft Day (2014), giving the project a solid foundation.
The deal reportedly guarantees Manchester United a low multi-million pound sum should the show be produced and sold, with additional royalties to be shared between the club and Lionsgate depending on seasons, episodes, and the eventual platform deal.
British television writer and director Jed Mercurio, creator of acclaimed series such as Bodyguard and Line of Duty, has been involved in conversations about the project, with sources noting that he is a lifelong United supporter.
It is not yet clear which periods of the club’s history will be covered, but with over a century of triumphs, drama, and iconic figures, the narrative possibilities are endless.
This move comes after United previously withdrew from secret talks with Amazon Prime over a proposed “All or Nothing” style documentary for the 2025-26 season, despite the platform offering more than £10 million ($13.64 million).
The decision to step back was reportedly influenced by first-team concerns, particularly head coach Ruben Amorim’s reluctance to allow potential distractions, alongside timing and commercial considerations.
With Lionsgate now on board, United appear to be pursuing a more controlled, cinematic approach that could reach a global audience while safeguarding the club’s day-to-day operations.
For Manchester United fans, this could be the chance to see the club’s history brought to life in a dramatised series that blends football, intrigue, and storytelling at the highest level.
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