Bob Marley’s Legacy Burns Bright With New Cannabis Collab

“We spent a lot of time in Jamaica, working with everyone from scientists at the University of the West Indies, to the Marley family, to local Jamaican farmers in the hills,” explains Benjamin Lind, co-founder and chief science officer of Humboldt Seed Company, as well as a dedicated NorCal surfer himself. “What we have here are modernized strains that were inspired by what Bob and friends were smoking back in the day.”

“For our family, seeing these seeds come back is deeply emotional. It's about preserving a piece of Jamaica's heritage and honoring my father's legacy,” explains Cedella. “Developed in collaboration with Jamaican farmers and the Rastafari community, these varieties have been years in the making.”

“The seeds themselves are a time capsule, maintaining the essence of the Jamaican heirloom varieties that Bob himself would have smoked, but have been updated for today's modern market,” confirms Benjamin. 

The “Redemption” seed is an indica-dominant cultivar bred from the legendary Lamb's Bread, SFV OG, and Don Carlos genetics. The “One Love” strain is a sativa-leaning cultivar bred from Westmoreland Pineapple, Stoopid Fruits, and Mango Sherbert genetics.

“Seeing Redemption and One Love finally shared with the world feels like a celebration of my father's connection to community, culture, and the herb itself, keeping that spirit alive for a new generation,” Cedella says. “When it came to choosing these two strains, we wanted something that reflected both my father's spirit and the values that have always guided our family. The names One Love and Redemption weren't chosen lightly. They carry messages that have resonated across generations through his music and life. These strains felt like the right fit because they honor the past while carrying that legacy forward. For us, it was important that they represent more than a product. They represent a message, a culture, and a legacy.”

From the rastas in the hills to the surfers on the beach, culture, legacy, and paying it forward weigh heavily in Jamaica. 

“While surfing wasn't one of my father's passions the way football and music were, there's a spirit in that community that I think he would have recognized immediately. The ocean teaches respect, patience, and connection to creation, values that resonate deeply with Rastafari. Jamnesia is family to Jamaica. Billy Mystic and the whole Wilmot crew have created something truly special in Bull Bay,” Cedella explains, speaking about the beautifully impactful surf Jamaican community perpetuated by Billy “Mystic” Wilmot and his family. At Jamnesia, it's about much more than surfing. It's about culture, mentorship, music, and giving young people a positive path forward. We have a lot of love and respect for what Billy Mystic and Jamnesia represent for Jamaica.”

When asked about her favorite childhood memories, Cedella lets the currents of time take her back. 

“When I think about my father, I don't immediately think about the icon the world knows. I think about Dad. I remember his laughter, how playful he was with us, and the way music, football, family, and friends all came together so naturally. I also think about my mother, who was the anchor of our family. Looking back, I have an even greater appreciation for the strength, love, and sacrifice she brought to our lives every day,” she says. “What stays with me most is the feeling of love. Before Bob Marley became a global symbol, he was a father who loved his children, and before Rita Marley became a matriarch admired around the world, she was a mother whose greatest priority was her family. That's a gift I will always treasure.”