Jamie O’Brien Teases Surfboard Brand, Opens New Surf School

Dropping next summer, the soft-top surfboards will be geared towards newcomers to the sport in his surf schools, while also maintaining high-quality.

“The new soft top brand is called Fun Day,” said JOB. “It’s a colorful, playful brand that really reflects my personality. I’m aiming to create the best range of soft top and beginner surfboards that not only perform well but also align perfectly with the vibe of our surf school. This has honestly been a dream come true… to improve on what came before, with a focus on surfer-owned, high-quality designs. It’s the start of a new wave of soft tops and apparel!”

Additionally, the Jamie O’Brien School of Surf is now open at the Twin Fin Hotel on the storied shores of surfing’s birthplace, Waikiki Beach.

Per JOB: “Having a surf school in Waikiki is something special and I’m so grateful to call The Twin Fin our Waikiki home base. I grew up surfing there during the summers and there’s truly nothing like it. So much sunshine, consistent waves all year, and being right on the main strip of Waikiki really elevates what we do and what our brand stands for.”

For more on the Twin Fin Hotel’s ‘Surf & Stay’ package, see here. And keep an eye out for new, fluorescent JOB soft-tops, dropping next summer.

“At the end of the day,” JOB added, “there’s no better feeling than sharing the gift of surfing with the world.”