How Much NIL Money Is an Olympic Medal Worth for NCAA Women Swimmers

The women carried USA Swimming at the 2024 Paris Olympics. Concluding on August 4th, the women’s team earned eighteen of the twenty-eight total swimming medals produced by the United States, five of which were gold. Among the medal earners were four current collegiate athletes: University of Virginia’s Gretchen Walsh, University of Florida’s Emma Weyant, Stanford’s Torri Huske, and University of Texas’ Erin Gemmell.   Thanks to carveouts created for collegiate athletes, Olympic medal winners can cash in directly from the United States Olympic & Paralympic Committee (USOPC) on the medals they receive and not forfeit their NCAA eligibility. Gold medal winners will earn $37,500, silver medal winners will earn $22,500, and bronze medal winners earn $15,000. Due to landmark changes in NCAA policy in 2021, now ubiquitously known as NIL, collegiate athletes are not constrained only to these payouts; now, college athletes have the unburdened right to engage in sponsorship activations with brands and other entiti