Beyond the Court: Holger Rune unveils online store with sister Alma

Holger Rune has launched a personal online store in collaboration with his sister, Alma Rune, aiming to bring fans closer to his journey and his racket. The shop will sell signed items and unique products from his training sessions and travels while he competes on the ATP Tour.

The Dane competed last week at the Queen's Club Championships, reaching the quarterfinals after defeating Christopher O'Connell and Mackenzie McDonald, before falling to Roberto Bautista Agut. This was his only preparatory tournament before Wimbledon.

As he prepares to return to the third Grand Slam of the year—where he reached the fourth round last season—Rune announced the launch of a virtual store in conjunction with his sister Alma Rune. "I’ve been working behind the scenes with my sister Alma to create a space where you can get closer to my world," he wrote.

"To everyone who follows my journey, watches my matches, sends messages, and supports me – this is for you. Your support means everything. Launching this shop is my way of sharing a bit more of my journey with you."

"You’ll find personally signed gear – from books, rackets, and posters to tees, caps, and more. It’s also a creative space where I’ll be sharing unique products in the future that I use in practice, during matches, and off the court. Thanks for being part of the journey."