Coco Gauff Signs Multi-Year Global Brand Ambassadorship with flyExclusive

How did the partnership with Coco come about?

It really started in the middle of COVID when Coco and her family were interested in avoiding, of course, the crowds and continuing to travel, and the safety of that and the security of flying private. That way, with her and her family was a big part of it. We’ve done a bunch of trips flying for her since then, and the relationships kind of continue to build.

We've explored some other partnerships, ambassador partnerships, in the past, but they didn't necessarily match up with everything that I believed in. The humility part of it and the drive, the work ethic that she displays. And then, of course, you know my own bias of having three daughters myself. She's a massively successful athlete and a great example for my kids and others. All the stars aligned.

What makes Coco the perfect fit to represent flyExclusive?

Just the work ethic that she's got and the drive to succeed. That you have to be ready to fail and learn how to work through that adversity. It kind of goes back to that example that I like to set for everyone that works here that's a part of this team. We work very, very hard for our to deliver for them.

What do you hope to achieve with this partnership?

We'd certainly like to build our presence in the space and have more customers, more athletes in the space. We'd love to have the customers and the fans that are going to see tournaments have visibility.

She's got those family values. She approaches life the same way that we do, and even though she's become the pinnacle of success of what she does, she still maintains those values. We're very proud to be partnered up with her. We'd love to fly all of [the players], but as far as ambassadors, we're going to be pretty selective about who we put in and represent us.

Do you plan to explore tennis and sports more?

Tennis, in general, is kind of perfect for us from a private jet standpoint. It's the right clientele. It is getting more and more young people engaged in the sport. I think that's perfect for our demographic of people that we're looking. I would expect us to absolutely fly more [tennis players], hopefully with this partnership. We continue to deliver as we have for the last five years, and we want to continue doing more for others as well.

What does such a big partnership in the tennis world mean for your company?

I have not done much of this in the past. We've explored some of this. We've done some golfers, and we explored some baseball. But this is kind of the next step in the evolution of kind of marketing and growing your business and having these partnerships and ways to have access into those groups of people.

I think we'll continue leveraging this, and hopefully it shows off our service, our reliability, the flexibility of flying private that is so important to the tennis players themselves. They have massively demanding schedules, and I think that private jet travel in general is almost a requirement. It's not even a luxury anymore. It's something that they must have that flexibility and security.