Nike Posts 3 Words After Jannik Sinner's Wimbledon Title

Nike shared a close-up picture of Sinner celebrating, accompanied by the message, "Winning heals everything." The Nike Swoosh logo is prominently placed below the classic saying.

The caption read, "Champions hit back harder. @janniksin rules the grass in London and makes it four Grand Slams."

The phrase "Winning heals everything" could be interpreted in multiple ways. It could be a reference to Sinner's injured elbow or his heartbreaking loss to Alcaraz in the French Open final, where he failed to capitalize on three championship points.

Compared to other brands, Nike does not take tennis seriously. The brand does not even have social media accounts dedicated to tennis. However, it has signed many of the best players in the world.

Now, Nike just needs to follow through with the launch of Sinner and Alcaraz's signature line. Former faces of Nike Tennis, Rafael Nadal and Serena Williams have retired, and it is time for Nike to truly flex its marketing muscle with Sinner and Alcaraz.

Alcaraz has been a Nike athlete since 2019. In June 2024, Alcaraz signed a multi-year contract extension with Nike. The deal is worth $15-$20 million annually and is expected to run over a decade.

Meanwhile, Sinner signed a ten-year, $150 million footwear and apparel deal with Nike in 2022. So, fans can expect to see both players represent Nike for at least a decade.