Serena Williams Causes Massive Stir By Starring In Super Bowl Commercial For Controversial Product

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Serena Williams Causes Massive Stir By Starring In Super Bowl Commercial For Controversial Product

Originally posted on Total Pro Sports
By Darrelle Lincoln | Last updated Jan 29, 2026 3:44 PM ET

Serena Williams is looking different these days.

In 2025, she went viral several times, showing off her body and stunning transformation. Months after crip walking during Kendrick Lamar’s Super Bowl Halftime Show, she was on social media showing off her body. The retired Tennis legend showed off her post-workout look, which included her rock-hard abs. Serena displayed her six-pack while wearing an all-black workout outfit, including a sports bra and leggings.

The Wimbledon champ looked nothing like the woman we witnessed during her Tennis career. Later that month, Williams was once again flaunting her abs, this time, in a blue bikini on a yacht. After so many questions about her body, she was finally forced to come out and reveal what she had been doing.

In an interview with People, Serena Williams cleared the air. “I never was able to get to the weight I needed to be, no matter what I did, no matter how much I trained,” she said. She turned to Ro, a healthcare company.

Serena Williams Stars in Ro’s First-Ever Super Bowl Ad

Tennis icon Serena Williams will be in a Super Bowl commercial this year. Williams has appeared in several Super Bowl commercials, but never one quite like this.

In a new spot from telehealth provider Ro, the tennis great gives viewers details about the effects of GLP-1 on her weight and other things. “I’m moving better on Ro,” she tells viewers. “I’m feeling better on Ro.” In past years, Williams has helped Anheuser-Busch’s Michelob Ultra and Remy Martin make their marketing points.

Now Serena Williams wants people to realize their health goals. Consumers have been consumed in recent years with commercials spurring them to try weight-loss drugs. From Ozempic to Wegovy, you simply cannot get away from it.

This commercial continues Ro’s partnership with Williams that began in August 2025.

This article first appeared on Total Pro Sports and was syndicated with permission.

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