A Rental Granny VTuber in Japan: Making Super Big Moves to Become #1 in Japan

How did Grannies and Anime VTubers combine to create something New?

In a bold fusion of technology and tenderness, Japanese Vtuber agency Otagroup has launched a service that’s turning heads —and warming gamer hearts. Dubbed “Rental Granny,” the initiative features women aged 75 and over who stream as anime-style VTubers, offering companionship, life advice, and emotional support to younger generations.

The concept gained traction when 86-year-old Hiroko, one of the agency’s pioneering grandmas, went viral for her charming online presence. With her pastel-haired avatar and gentle demeanor, Hiroko quickly became a symbol of intergenerational empathy in the digital age.

Through platforms like Zoom and Google Meet, these VTuber grandmas are available for virtual hangouts, casual chats, and even counseling sessions. Whether you’re navigating a breakup, looking for advice, or need a companion to listen to your stress, Rental Granny offers a pixelated shoulder to lean on.

But this isn’t just a feel-good gimmick. Otagroup sees real potential in the program, not only as a way to support young people but also to empower elderly women by giving them a creative outlet and a renewed sense of purpose. The agency plans to expand the initiative by partnering with nursing homes and exploring roles for these grandmas in film, media, and beyond.

What makes this trend so compelling is the anonymity and freedom that VTuber avatars provide. Behind the animated characters are real stories, real wisdom, and real warmth- wrapped in a format that resonates with digital natives.

In a world often divided by social media, age, and technological advancements, Rental Granny bridges the gap with a wink, a smile, and a splash of anime sparkle. It’s proof that empathy, humor, and human connection can thrive-even in the most unexpected corners of the internet.

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