If you thought GPU prices were bad, buckle up. According to PC Gamer and analysis from Tom’s Hardware, we’re entering a full-blown “supercycle” of storage and memory demand—and it’s being driven by AI data centers that are devouring hardware like it’s raid night, and they’re the only ones with ammo.
The numbers are staggering. OpenAI alone has reportedly signed deals for 900,000 DRAM wafers per month, which could account for 40% of global DRAM output. Samsung’s next-gen V9 3D NAND? Nearly booked out before it even hits shelves. Micron’s High Bandwidth Memory? Sold out through 2026.
This is looking more like a tectonic shift in the tech world. Phison CEO Pua Khein-Seng says we’re looking at tight supply for the next 10 years. That’s not a forecast—it’s a warning.
Just two years ago, SSDs and DDR4 kits were clearance rack staples. You could snag a 2TB NVMe drive for less than a decent dinner. Now? Prices are climbing fast. Western Digital’s SN850X 2TB hit $150 in early 2024, and Samsung’s 990 Pro 2TB jumped from $120 to $175 in months.
DRAM followed suit. After manufacturers scaled back production during the 2022–2023 slump, supply dried up. Now, with AI workloads demanding petabytes of storage and terabytes of memory, the pendulum has swung hard—and it’s not swinging back anytime soon.
Training large language models and running inference at scale requires massive amounts of memory and storage. Hyperscalers like OpenAI, Meta, and Google aren’t just buying—they’re pre-booking entire production lines. That means less inventory for everyone else, including gamers, creators, and everyday users.
And it’s not just enterprise. AI features are creeping into everything—photo editing, real-time translation, even gaming. That means your next laptop, phone, or console will need more memory just to keep up.
This isn’t theoretical. It’s already hitting shelves. Prices are rising, availability is tightening, and the days of cheap upgrades are fading fast. If you’re building a rig or upgrading storage, now might be the last moment before the drought sets in.
And while some analysts warn of an AI bubble, others say the demand curve is just getting started. Either way, the hardware market is shifting—and gamers are caught in the crossfire.
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