Amazon’s officially announced a Life Is Strange TV series, and while the press release is busy name-dropping production companies and showrunners, it somehow forgot to mention the actual creators of the game. You know—the people who built Arcadia Bay, wrote Max and Chloe’s story, and made us all emotionally unstable over butterfly effects and rewind powers.
Christian Divine, the original lead writer of Life Is Strange, summed it up with brutal clarity: “The only people not involved are the creators.” And that’s not just shade—it’s a spotlight on how this adaptation is being built without the voices that gave the franchise its soul.
The show is being produced by Square Enix (who owns the IP), LuckyChap (Margot Robbie’s production company), and Story Kitchen (whose tagline is literally “Franchise Farming”—subtle). Charlie Covell, best known for The End of the F*ing World, is attached as showrunner, which could be promising… if the source material wasn’t being treated like a brand asset instead of a lived-in narrative.
Don’t Nod—the studio that created Life Is Strange—isn’t mentioned anywhere in Amazon’s announcement. Not even a courtesy nod. And considering they’re the ones who gave us Max, Chloe, and the emotional wreckage that followed, that silence is deafening.
Divine’s comment wasn’t the only one. Don’t Nod executive producer Luc Baghadoust posted a separate message celebrating the original team—Michel Koch, Raoul Barbet, Jean-Luc Cano—without directly addressing the adaptation. It’s a subtle flex, but one that fans immediately picked up on. The absence of these names from Amazon’s announcement feels less like an oversight and more like a deliberate pivot.
To be fair, Don’t Nod and Square Enix split after Life Is Strange 2, with Don’t Nod moving on to Lost Records: Bloom & Rage. Square Enix kept the franchise and handed it off to Deck Nine, which has had mixed success continuing the series. But even if the original devs have moved on, the emotional DNA of Life Is Strange still belongs to them—and fans know it.
The reaction online has been predictably intense. Some fans are calling out the lack of creator involvement as a red flag. Others are cautiously optimistic, pointing to Amazon’s Fallout adaptation as proof that good things can happen without original devs. HOWEVER! And this is a big however, Life Is Strange has a famously protective fanbase, and any deviation from the canon could cause a major backlash.
The biggest question? How do you adapt a game built on player choice and multiple endings into a linear TV format without flattening its emotional complexity? If the show nails that, it might win people over. If it doesn’t, expect the fanbase to go full rewind mode.
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