A black Nintendo Switch 2 console in front of a big screen with Mario Kart on it Nintendo

Nintendo Switch Is Getting a Price Hike

Originally posted on Nerdist | By Eric Diaz | Last updated Aug 1, 2025 2:54 PM ET

Were you thinking of getting a Nintendo Switch anytime soon? Then we come bearing bad news, and we regret to inform you that you’re going to have to dig deeper into your wallet to do so. Via The Verge, we’ve learned that Nintendo is raising the price of the original Switch family of systems and products. The price hike affects not only the first-generation Nintendo Switch, but also the Switch OLED, Switch Lite, and other select accessories. According to Nintendo, this Switch price increase is based on market conditions, in other words, the Trump tariffs. They take effect on Sunday, August 3. Canadian price increases are already in effect.

Nintendo hasn’t officially revealed what at the new Switch prices are after the upcoming hikes. However, gamers have already figured out just how much more they’ll pay, thanks to some updated listings on Target’s website. This Switch price hike was discovered by X user @Wario64. It shows that the original Switch has gone up $40, putting it at $339.99. The Target site also lists the Switch OLED getting a $50 price increase, now also coming in at $399.99. Getting a $30.00 increase is the Switch Lite, which is now $299.99. Nintendo is also raising the price of some Switch 2 accessories. Luckily, the prices of Switch 2 consoles, as well as Switch and Switch 2 games, are staying the same. For now, at least.

Nintendo Switch consoles price increase are already in effect at Target:

Switch OLED – $399.99 (from $350)
Non-OLED – $339.99 (from $300)
Switch Lite – $229.99 (from $200)

Alarmo $100 -> $110
Joy-Con 2 controllers $95 -> $100https://t.co/yemitoFE3y https://t.co/bHD3OELkJF pic.twitter.com/0pYQaH6Q4X
— Wario64 (@Wario64) August 1, 2025

The official Nintendo site also reveals that the Nintendo Switch Online memberships will remain unchanged at this time. So that should come as some relief to gamers who will soon feel the financial pinch. (Insert “Happy Mario Face” emoji here.) But they are already hinting that this could also change as well in the not-too-distant future, as the official announcement says, “Please note that price adjustments may be necessary in the future.” So Nintendo fans, you may want to brace yourselves for more price hikes to come after this first wave of Switch cost adjustments. Such are the times we live in.

This article first appeared on Nerdist and was syndicated with permission.

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