Roblox Dress to Impress Dolls and Toys Bring the Digital World to Life

First up, we have the Lana fashion doll. At 12 inches, she’s standing at about the height of Barbie. The doll is posable, showing joints at the elbow, wrist, and knee (though they don’t look like double joints). Based on these first images, she includes the outfit she’s styled in as well as her nail file, a collector’s card, and the in-game code. The official description says:

From the hit game Dress to Impress comes the Lana Fashion Doll! Lana is the ultimate style queen and fan-favorite nail salon pro, known for her flawless all-white outfit and her must-have pink nail file. This 12” fashion doll is runway-ready with glam makeup, perfectly tailored clothes, and maximum posability so you can strike fierce poses and create your own fashion stories.

Lana’s iconic look—complete with her white turtleneck, mini skirt, and heels—is straight out of the game and ready to join your collection. Plus, each doll comes with an exclusive DLC code you can redeem for special in-game rewards, making this the perfect pick for Dress to Impress fans who want to take their style to the next level both on and off-screen!

Mystery Models Mini Dolls & More

Also inspired by Roblox Dress to Impress are the Mystery Models. These are your typical surprise toys. Each star-shaped capsule contains a mini doll, a collectible card, exclusive DLC, and a fashion. The fashions are interchangeable, so you can use them on all of the mini dolls. There are 8 shown with two chase figures.

The upcoming toy line also includes 11.5-inch fashion dolls based on various fashion themes from the game. And several playsets are planned, including the 3-in-1 Fashion Doll Playset with nail salon and the Runway Ready Deluxe Playset with lights and extending runway.

Bring the Game to Life!

With the introduction of the Roblox Dress to Impress toy line from PhatMojo, kids (of all ages) can bring their favorite game into the real world and play out their fashion dreams. From the images we have so far, they look really good. These will make great toys for play, but also for collectors to display. We don’t have details on price or availability yet. So check back and we’ll share more details as soon as we have them!