
Indiana Fever star Lexie Hull shared that they turned down a massive investment offer for their cosmetics brand.
Earlier this year, Hull and former college roommate Sarah Guller founded FORTA Cosmetics, which is a performance-focused makeup brand.
But a recent post on the brand’s Instagram account revealed that they had declined a significant investment from an unnamed celebrity.
Hull and Guller were eating French fries in the video, having a good time together and seemed unbothered by the development.
“us after declining $500K from a celebrity investor with very questionable morals,” the video’s caption read.
There were no other details about the offer or the celebrity in question. Hull and Guller did not provide any clues in the video either, adding a face with a peeking eye emoji as the caption.
Fans shared their guesses in the comments and applauded the company for sticking to its morals and values rather than accepting a “questionable” offer.
FORTA initially launched the “Lock & Go” Setting Spray, which holds up to sweat and avoids the need for constant reapplication during workouts.
Then, earlier this month, they expanded into a lip stain that also withstands sweat and lasts for hours after a single application.
The brand was also selected for the 2026 Sephora Accelerate Program, which aims to help emerging beauty brands expand and grow sustainably over the long term.
Hull has been a reliable starter for the Fever this season, averaging 5.3 points and 3.1 rebounds in 39 games.
The sixth overall pick in the 2022 WNBA Draft scored 14 points in their most recent game against the Chicago Sky on Sunday, helping them secure the 113-90 road win.
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