Indiana Fever Guard Lexie Hull Shares Off-Court Update

USA TODAY Network via Reuters Connect

Indiana Fever Guard Lexie Hull Shares Off-Court Update

Originally posted on Athlon Sports | By Angelo Guinhawa | Last updated Oct 27, 2026 6:44 AM ET

After the Indiana Fever’s season ended with a first-round exit in the WNBA playoffs, Lexie Hull has primarily focused on growing her beauty startup.

Hull, who averaged 5.2 points and 3.0 rebounds per game during the 2026 season, has been using much of her time in the offseason to promote FORTA Cosmetics. The company, which focuses on makeup items designed for athletes and those with active lifestyles, launched in March and now offers three beauty products.

The Fever star co-founded the brand with her college roommate at Stanford University, Sarah Guller.

On Monday, Hull shared a recent post from the Austin Padel Center announcing a collaboration with her FORTA Cosmetics brand.

Mark J&period; Rebilas-Imagn Images

According to the announcement, Hull and her co-founder will be at the Austin Padel Center on Nov. 7 for various activities, such as Pilates and Padel. There will also be a photo booth, as well as giveaways from FORTA.

“We’re teaming up with @fortacosmetics and @studiothree for SET POINT POP-UP: an afternoon bringing together movement, beauty, and community,” the Austin Padel Center stated.

“Meet the founders behind FORTA, a performance makeup brand created for women with active lifestyles, and get to experience their products firsthand!”

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Clearly, Hull will be busy managing FORTA Cosmetics in the next few weeks. Before heading to Austin, she will be in New York on Wednesday for the Sport Beach Draft Day.

As reported last week, Sport Beach is a “global platform connecting athletes, brands and marketers.” At the Draft Day event, Hull’s FORTA Cosmetics and six other athlete-led businesses will pitch their ventures in a bid to secure funding and strategic support.

This article first appeared on Athlon Sports and was syndicated with permission.

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