Indiana Fever’s Lexie Hull Reveals Move Away From Basketball

Originally posted on Athlon Sports | By Parker Johnson | Last updated Nov 17, 2025 12:02 PM ET

Indiana Fever guard Lexie Hull is coming off of her best season yet in the WNBA. In her fourth season out of Stanford, the former No. 6 overall draft pick averaged career highs of 7.2 points, 4.3 rebounds, 1.8 assists and 1.2 steals per game.

Her individual growth aligned with team success, as the Fever won their first playoff game since 2015 and advanced to the WNBA semifinals. Hull's consistent presence in the lineup
— she was one of four players to play in all 44 regular season games — helped counter the absence of injured stars like Caitlin Clark, Aari McDonald and Sophie Cunningham throughout the season.

Indiana Fever guard Lexie Hull (10) and Indiana Fever guard Caitlin Clark (22) smile from the bench during a game between the Indiana Fever and the Chicago Sky at Gainbridge Fieldhouse.© Grace Smith/IndyStar / USA TODAY NETWORK via Imagn Images

Hull is a restricted free agent this offseason, giving the Fever first choice on the decision of whether or not to re-sign her for 2026. She is also set to return to the Unrivaled 3-on-3 league in January.

Right now, basketball appears to be secondary to Hull's career ambitions. She revealed a business move away from basketball in new TikTok post on Sunday captioned, "founder things."

@lexiehulll
founder things
♬ I Run - HAVEN. & Kaitlin Aragon

"POV you're building a brand with your bestie," said the text on the video.

Hull and her unnamed "bestie" could be seen showing off their outfits with racks of clothes visible behind them in what appeared to be a studio space. Hull has not made any other posts about the new brand, but her business background serves as a great foundation for the new project.

While earning her master's degree from Stanford, Hull held internships in marketing at Nex in 2019 and as an analyst at private equity firm Altamont Capital Partners in 2021, according to her LinkedIn profile.

View this post on Instagram

Last week, she was a guest speaker at an event in New York City for Chrysalis Collective for a "powerful discussion on what it takes for female founders and investors to thrive in sport-adjacent industries."

Hull's WNBA career has led to partnerships featured on her Instagram page with brands like Mattress Firm, Curology, and Dazzle Dry. She has also established a foothold in the fashion industry from working with partners like TJ Maxx, Athleta and Portland Gear.

This article first appeared on Athlon Sports and was syndicated with permission.

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