Liberty's Breanna Stewart Sees No Threat From Project B

"My immediate thoughts when I found out about Project B is they saw what works. They saw the success that we have here at Unrivaled, and they wanted that in their own way. What we're doing here is very special, prioritizing players and their bodies."

Stewart's comments highlight a key distinction. Unrivaled, which operates as a 3-on-3 league in a single centralized location, was intentionally designed to reduce travel demands and physical strain. That player-first model, Stewart suggests, is a part of what has drawn attention—and imitation.

Different Structures, Different Goals

When asked whether she views Project B as a direct competitor, Stewart was measured in her response. "Project B has a lot that's still in the works, until they're on the ground and running, no"

She went on to clarify the structural differences between the two leagues. "It's just different ,we're playing 3-on-3 and staying in one city, they're playing 5-on-5 and going all over the place."

The contrast underscores why the two leagues are unlikely to directly clash. Their formats, schedules, and physical demands cater to different player priorities.

Choice, Not Conflict

"Salaries, comparatively speaking, are similar. It depends on what you want to do, travel all over or stay here in one place for 10 weeks."

That framing reinforces the idea that Project B expands options rather than creates competition within the same lane. For players who prefer traditional 5-on-5 play without committing to a single overseas league in a single destination, Project B offers an alternative.

The Real Impact on the Global Game

While Unrivaled is unlikely to feel significant effects, Project B could have ripple effects across established international leagues. EuroLeague Women, the WCBA in China, the WNBL in Australia, and other overseas leagues may face increased competition for talent—particularly from players who have historically relied on those leagues for offseason income.

For Stewart, the broader takeaway is clear: Project B doesn't threaten Unrivaled's mission. Instead, it reshapes the global offseason marketplace, offering players more control over how, where, and when they play.

In that sense, the emergence of Project B represents not a rivalry—but another sign that women's basketball is finally building the depth, diversity, and leverage players have long deserved.