Caitlin Clark is back in the spotlight—and this time, she’s starring in a playful new campaign that blends her signature court vision with off-court charm.
The reigning WNBA Rookie of the Year and single-season assists record holder has partnered with Gainbridge, an Indianapolis-based digital financial platform, for a new ad campaign launching ahead of the 2025 WNBA season, alongside local ad agency Young & Laramore.
Titled “Assist-Obsessed,” the campaign is a lighthearted take on Clark’s knack for dishing out assists—on and off the hardwood.
new caitlin clark x gainbridge “assist” ad pic.twitter.com/PMKWo77eyq
— Claire: Caitlin Clark Style (@caitlinclarksty) April 14, 2025
The video shows Clark roaming around Gainbridge Fieldhouse with her trademark vision and precision.
Instead of finding open teammates, though, she’s making everyday “assists”—like tossing popcorn into fans' mouths, high-fiving scoreboard operators, and helping clean up spills in the concourse.
Clark originally signed a multi-year endorsement deal with Gainbridge in March 2024 during her historic March Madness run with Iowa, just weeks before she was selected No. 1 overall by the Indiana Fever in the WNBA Draft.
Gainbridge is also the naming sponsor of the Fever’s home arena, Gainbridge Fieldhouse, making the partnership feel like a perfect homegrown fit.
After a huge rookie campaign, Clark finished the 2024 season averaging 19.2 points, 8.4 assists, and 5.7 rebounds per game, while leading the league in total assists (337)—a new WNBA single-season record.
She helped lead the Fever to a 20-20 regular season and their first playoff appearance since 2016, where they were eliminated in the first round by the Connecticut Sun.
With her growing influence on and off the court, Clark continues to be a key figure in the WNBA’s rise—and her partnership with Gainbridge aims to extend that impact beyond basketball.
The Indiana Fever will open the 2025 WNBA season on May 17 against Angel Reese and the Chicago Sky in one of the league’s most anticipated matchups of the year.
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