
Chicago Sky power forward Angel Reese’s trailblazing path continues. The WNBL and Reebok Australia announce that Reebok will be the official footwear partner of the WNBL.
WNBL CEO Jennie Sager and Brand Collective CEO David Thomas were with Reese at an event in Australia. She is only climbing, and this is a needle mover.
Reebok did not feel the need to send Shaquille O’Neal or Allen Iverson to Australia to help land this WNBL deal. This speaks volumes about their trust and belief in Reese. She being Reebok’s public face, global ambassador, and engine at 23 is insane.
Love that Reebok is getting behind Reese and professional women’s basketball. She is a marketing genius.
Reese’s profound contributions go beyond basketball. Her dedication and commitment have greatly impacted women’s sports in general.
From a branding perspective, the smartest thing Reese has done was signing with Reebok. They were relaunching their basketball division. They felt like she could lead the campaign, and they were correct.
This is a massive win for the game and a testament to the impact Reese is making on a global scale. Seeing Reebok become the official footwear partner of the WNBL shows exactly how much momentum women’s basketball has right now.
Reese’s influence is genuinely bridging the gap between leagues, and having the Angel Reese 1 lead the way is the ultimate trailblazer move. Many people cannot wait to see how this partnership elevates the standard for the next generation of athletes in Australia and beyond.
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