AEW signs ‘productivity drink’ sponsor, contract details revealed

It was revealed Tuesday that AEW has a “productivity drink” sponsor in a deal that has apparently been in place for quite some time. The contract is with Maryland-based and U.S. veteran-owned idrinq who announced the deal on social media. In their post, it stated idrinq will be featured on AEW TV and “several” pay-per-view events with “premiere logo placement” in the ring and on the broadcast. They stated “AEW talent will also play a part in the AEW/idrinq journey.” According to CEO Norbert Vergez’s personal website in a post date April 8, 2025, the marketing and promotion deal became effective in October 2024 and is for three years and $3,575,000. In that same post, Vergez also noted that in January 2025, “Idrinq content shall exclusively air on the TNT and TBS television networks as part of the weekly, Saturday night “AEW Collision” broadcast. For years 2 and 3; Idrinq exclusivity shall extend to the weekly “AEW Dynamite” television broadcasts.“ It’s unclear why it took nearly eight months for the announce