Logan Paul responds to backlash over Prime's WWE ring sponsorship

On SmackDown last Friday, WWE announced a historic sponsorship deal for the company. It was revealed that Prime Hydration, which was founded by Logan Paul and KSI in 2022, has entered into a partnership with WWE. It's the largest sponsorship deal in WWE's history. As part of the agreement, the Prime logo will be featured on the center of the mat for WWE premium live events starting with WrestleMania 40. This is the first time that WWE has sold ad space in the center of the ring. Paul and KSI were at SmackDown last week to announce the deal. After the announcement was made, it drew criticism online from fans, including memes of the Prime bottle logo ruining classic moments from WWE history. Paul responded to the backlash on the latest episode of his Impaulsive podcast. Paul acknowledged the criticism but stated that, whether it was Prime or another company, WWE's parent company TKO Group Holdings was going to sell that ad space. Paul said the announcement was one of the coolest moments that he and KSI have ev