For many fans of the late wrestling legend Hulk Hogan, words don't appear to be enough to express what he meant to them. That may explain why sales of Hulk's beer brand have reportedly skyrocketed.
According to TMZ, Hogan's Real American Beer brand has been "flying off shelves" across the country in the day since the former WWE champion's passing. Per the report, his company is "hustling" to restock retailers from New York all the way to Florida.
"Around the country, there has been a run on the beer and people are walking out with multiple 12 packs and 24 oz cans, leaving the shelves bare," TMZ reported.
"We're told the company is working overtime to supply retailers so fans 'can cheers to Hulk' and celebrate his incredible legacy."
Prior to his passing, Hogan had been making big efforts to promote his brand where he could. In January, during his final televised appearance on WWE RAW, Hogan cut a promo for his beer in the city of Los Angeles. Though he was poorly received in the arena, it appears his promo got the job done in the end.
Earlier today Real American Beer shared this tribute to Hogan:
The last year on the road launching Real American Beer was one of the greatest experiences of our lives—and Hulk was the heartbeat of it all. Town after town, store after store, he showed up with joy, humility and that legendary energy only he had. This is the Hulk Hogan we know. The one who stayed late to shake every hand. Who made you feel like the only person in the room. Who believed in people, in second chances, in showing up. His life was defined by strength, optimism and resilience. Those same values are what Real American Beer was built on—and what it means to be a Real American. That spirit lives on in everything we do.
The last year on the road launching Real American Beer was one of the greatest experiences of our lives—and Hulk was the heartbeat of it all. Town after town, store after store, he showed up with joy, humility and that legendary energy only he had.
— Real American Beer (@realamerbeer) July 25, 2025
This is the Hulk Hogan we… pic.twitter.com/fAt9kPzonj
Additionally, his Real American branding company was making strides to purchase the struggling Hooters restaurant chain - an effort that is reportedly still ongoing.
Speaking to TMZ, Real American CEO Terri Francis said that the acquisition of Hooters is still being worked on in spite of Hogan's passing. Francis stated that the company will work to "carry forward his vision and mission" along with Hogan's "desire to bring Hooters into the real American family."
In addition, Francis told TMZ that Real American Beer will continue to work to honor the wrestling legend in other ways.
Hogan passed away at the age of 71 after going into cardiac arrest at his home in Florida on Thursday.
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