Bryan Danielson files for ‘Yes!’ chant trademark

AEW star Bryan Danielson has applied for a trademark related to his iconic “Yes!” chant.

On July 29, Danielson filed to trademark the term “Yes! Yes! Yes!” The filing is related to the following goods and services:

Entertainment in the nature of wrestling contests; Production of podcasts; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Television show production; Media production services, namely, video and film production; Entertainment services in the nature of a wrestling club; Production of music; Provision of information relating to television, motion picture film, audio and radio production; Television, video and movie filming services

The trademark application comes in advance of Danielson challenging Swerve Strickland for the AEW World Championship at All In next month. Danielson earned the title shot by winning AEW’s Owen Hart Foundation Tournament.

Wembley Stadium in London is hosting All In on Sunday, August 25.

Danielson is currently competing in his final year as a full time in-ring wrestler, but Tony Khan has said that he knows Danielson plans to stay with AEW for a long time going forward. Danielson contributes to AEW both behind the scenes and in the ring.

The “Yes!” chant was part of Danielson’s rise to superstardom in WWE. After joining AEW in 2021, he initially stayed away from encouraging the chant but has since done it some.

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