WWE recently launched its ID deal, aimed at pinpointing, developing and promoting talent from the independent wrestling scene. The move aims to produce a talent pipeline for WWE while creating an avenue for the company that hasn't always been available.
When speaking to the "Taylor Talks Wrestling" podcast, former AEW high flyer Fuego Del Sol, who is now firmly a part of the independent wrestling scene, shared his thoughts on the value of WWE's ID deal.
"You really haven't had an avenue to get to WWE as an indie wrestler for at least a good year and a half," Del Sol said. "They did an independent wrestling tryout in September of 2023. So over a year since they've hired real indie talent... And so it's like they finally have decided to pick up on indie talent, and they finally launched this WWE ID program, which is good because they're not just hiring the top indie talent. They're picking up people who did random seminars all around the country. Guys that you've never heard of. Women that you've never heard of, and that's great.
"Now you can get signed to WWE ID without a big social media following and without wrestling for any big companies. It has opened the door," Del Sol continued. "It broke the seal on what was needed to get noticed...You just got to be good. And now, if you're good and can get the right eyes in front of you, you can get signed, which opens the floodgates for indie wrestlers around."
WWE likely saw AEW's success by taking top indie talents and turning them into legitimate draws for a bigger, more mainstream audience. By creating a pipeline for highly talented indie wrestlers, WWE is giving itself a significant advantage to continue producing some of the best wrestlers on the planet. Of course, for WWE, that means more than in-ring production.
You must cut promos and tell stories to succeed at the top level. Often, indie wrestlers can't develop those skills on the minor circuits. Shows are too focused on making memorable matches and creating highlights to keep fans returning for more. That has limited multiple talents that have made it to the pros, at least in the early parts of their careers.
"I feel like nowadays we're spoiled, and everybody can wrestle for the most part," Del Sol said. "If you're on a big show, you pretty much got it in the ring. What we're lacking is the promos and the storytelling ability. And that's where we need more work and more focus."
It will be years before we see the true value of WWE's ID deal. However, for viewers of NXT, there may be some signs of progress within the year. WWE has arguably the best development systems in the world. Those who thrive get a chance to become true stars, and those who fall short get a softer landing on another promotion such as AEW or New Japan Pro Wrestling.
On paper, WWE is doing something good for the wrestling industry and its future. Unfortunately, we haven't known how things look in reality for a while, but there's plenty of reason for optimism.
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