The Continental Classic brings out the best in AEW

Last year, AEW's Continental Classic tournament was a resounding success. The tournament was launched to give 12 wrestlers a shot at earning the inaugural Continental Crown Championship at "Worlds End." Eddie Kingston won the tournament and took home the belt. 

Fast forward to the present day, and AEW is running the tournament for the second time. Once again, 12 wrestlers will face off in the tournament, split into two leagues, with the winner of each league going head-to-head at "Worlds End." As the reigning Continental champion, Kazuchika Okada was awarded automatic entry. 

Tony Khan recently appeared on the "Battleground Podcast" and shared his thoughts on what makes the Continental Classic such a unique tournament. 

"Some of the things that set the Continental Classic apart in the format are no outside interference, nobody allowed at ringside, every match is one-on-one, and we have all these great wrestlers," Khan said. "I think something in the format that’s very cool, inspired by my time in the Premier League, is three points for a win, one point for a draw."

If you've listened to any criticism surrounding AEW's product this year, odds are a lack of storylines has been prominent. While that criticism is fair, the Continental Classic proves that a wrestling company can thrive with a more sports-based product. The tournament brings out the best in AEW. It's designed to showcase the in-ring talent on the roster while incentivizing high-level matches. 

There's no denying that AEW's creative department needs upgrading. If it's going to run compelling storylines, it needs more dedicated writers. But for right now, leaning into its roots as a sports-based wrestling promotion is the most logical way to draw back some of the fanbase. Then it can begin sprinkling in stories as it works to find a balance. 

The Death Riders' arc is a strong example of how you can weave stories and sports-based wrestling into a show, although it has been clunky in recent weeks. 

After a difficult year in which AEW struggled with viewership and attendance, the Continental Classic is allowing the company to finish on a high. Hopefully, it can use the momentum it's gaining to enjoy a strong and prosperous start to 2025.