Jake Paul’s Most Valuable Promotions Merges With PFL

By the start of 2027, the league is expected to be fully integrated into the newly branded MVP organization.

In announcing the merger, the company unveiled a simple but ambitious message across its social media platforms:

“The future of combat sports is here. Welcome to MVP.”

A New Era for Combat Sports

According to the official announcement, the newly formed company will combine:

• Professional boxing
• Mixed martial arts
• Live event promotion
• Fighter development
• Global media distribution
• Original combat sports content

The promotion says its goal is to build a fighter-first organization capable of reshaping the future of combat sports on a global scale.

Leadership Structure Announced

The new company will be led by a combination of executives from both organizations.

Jake Paul and co-founder Nakisa Bidarian will continue guiding MVP’s vision, while former PFL executive John Martin will serve as Chief Executive Officer and sit on the company’s Board of Directors.

Bidarian will oversee the promotion’s boxing operations and live-event business as MVP continues expanding into multiple combat sports.

The merger further solidifies Jake Paul’s evolution from prizefighter into one of combat sports’ most influential promoters.

According to the company’s announcement, Paul will continue using his enormous social media reach to expand MVP’s global audience, grow fighter brands, attract new fans, and develop future stars across both boxing and MMA.

What began as a boxing promotion centered around Paul’s own career has rapidly transformed into one of the sport’s fastest-growing promotional companies.