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UNC's RJ Davis Reveals New NIL Deal Amid NCAA Tournament
Jim Dedmon-Imagn Images

UNC's RJ Davis Reveals New NIL Deal Amid NCAA Tournament

Originally posted on Athlon Sports  |  By Max Escarpio  |  Last updated Mar 27, 2025 6:49 PM ET

The North Carolina Tar Heels were recently eliminated from the NCAA Tournament, but that hasn't stopped RJ Davis from getting good news.

UNC's star guard recently took to social media to share a new NIL deal he's earned after showcasing his talent during the college basketball season. 

Davis has signed an NIL deal with Triscuit, a brand of snack crackers. 

"March Madness snacking is made even better with Triscuit!" Davis said. "Check out my simple stack that stays true to my NYC roots."

Davis adds to his NIL portfolio, having previously signed deals with Mondelez, JBL Audio, Hanes, Wingstop, Keurig, Fortnite, Skims, Reebok, Simple Truth and more.

UNC began the NCAA Tournament in the First Four bracket, facing San Diego State, where the winner would punch their ticket to the Round of 64. 

After defeating the Aztecs, UNC lost to the Ole Miss Rebels in the first round of March Madness. 

Davis finished the game against Ole Miss with 15 points, three rebounds and three assists. 

During the season, Davis recorded 17.2 points, 3.4 rebounds and 3.6 assists per game. 

He capped off his fifth season with the Tar Heels, having ended his collegiate career averaging 15.6 points, 3.8 rebounds and 3.2 assists per game. 

This article first appeared on Athlon Sports and was syndicated with permission.

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