JuJu Watkins and USC Women Agree to First-of-Its-Kind NIL Deal With Chipotle

USC Trojans star JuJu Watkins is one of the most recognizable collegiate athletes in the country. Not only has she found success on the court, helping lead her team to the Elite Eight as a freshman, but she is also cashing in off the court. NIL deals are rolling in regularly for her, as she has agreements with some huge companies such as Nike, State Farm, Gatorade and Celcius this year alone. While those are solo contracts, her newest venture is one that the rest of the Women of Troy roster is cashing in on along with Watkins. Chipotle has announced that they are partnering with the entire USC women’s basketball team for an NIL deal. It is the first time that the company has agreed to a deal with an entire team, not just individual players. This isn’t the first time that the major fast-casual restaurant chain has dipped into the world of NIL with a first-of-its-kind deal. At the end of August, they announced a partnership with the Ohio State Buckeyes. Any student-athlete, whether they are on scholarship or a